I understand desirability and focus on viability.
As an experienced Senior UX Researcher well-versed in mixed methods research, I apply human-centered methodologies to assist cross-functional teams in ensuring the development of products and services that are desirable, feasible, and economically viable.
Senior UX Research with Toyota [Saatchi & Saatchi]
Lead the Saatchi & Saatchi UX Research Team in Client work for Toyota helping to develop and enhance Toyota.com on Desktop and Mobile. Scaled the Research function from a small, project-heavy team to an agile, insight-driven operation aligned with key business priorities.
The impact I made:
UX Research @ FreshForm
As a pivotal user researcher, my role entailed conducting qualitative and quantitative studies, as well as developing unique strategies and research roadmaps for our clients, which included HP, Dexcom, Teradata, and Cepheid.
Here are my favorite projects:
UX Research @ UserTesting
As a Major player in UserTesting’s Insight Services Department I led user research initiatives for various Fortune 100 organizations, driving insights that informed business and product strategy.
The impact I made:
Qualitative Research @ CulturexCo
Guided a comprehensive user research project, conducting in-depth interviews, card sorts, and user tests, to understand CulturexCo’s web traffic and the causes of attrition.
San Francisco
My Current Location